The fifteenth edition of LuBeC (Lucca Beni Culturali), a key Italian event where institutions and businesses meet to discuss innovation and technology for cultural heritage, has just come to a close. Hi.Stories, a start-up specialising in digital solutions for cultural enhancement, took part with a talk by our founder, Luna Meli, in the panel InterAction cultural experience, dedicated to promoting local areas through interactive and emotional experiences based on digital storytelling.