When we were invited in the spring of 2019 to speak at TEDxCatania, we\u2019ll admit it \u2013 we were surprised.
\nWhat could we, a Sicilian start-up founded just two years earlier, possibly bring to an event whose brand is globally recognised for its ability to inspire?<\/p>\n
The theme chosen for that edition was equally challenging and inspiring: \u201cWhat if\u2026\u201d<\/strong> <\/p>\n In 2019, digital technologies \u2013 and museum gamification in particular \u2013 were making a strong entrance into the cultural heritage world (or at least, that\u2019s how it seemed). It was the era of Pok\u00e9mon GO, the mobile game that sent people walking through streets and into public and private spaces to complete their collection of geolocated Pok\u00e9mon on the virtual map of the real world. Museums, too, were beginning to look to gamification as a way of interpreting and presenting their collections.
\nWe started from two key reflections: the direct experience of our founder, Luna Meli, during museum education workshops with primary school children \u2013 whose first reaction had often been \u201cnow we\u2019re going to be bored\u201d \u2013 and the statement by the then director of the Louvre, who openly described the museum as a place that \u201cis not cool\u201d.<\/strong><\/em><\/p>\n