Despite the pandemic context, the annual LuBeC (Lucca Beni Culturali) conference still took place this year, confirming its role as a key forum in Italy where cultural organisations and institutions meet to discuss technological solutions for cultural tourism, with a particular focus on sustainability.
When we were invited in the spring of 2019 to speak at TEDxCatania, we’ll admit it – we were surprised. What could we, a Sicilian start-up founded just two years earlier, possibly bring to an event whose brand is globally recognised for its ability to inspire? The theme chosen for that edition was equally challenging and inspiring: “What if…”
The fifteenth edition of LuBeC (Lucca Beni Culturali), a key Italian event where institutions and businesses meet to discuss innovation and technology for cultural heritage, has just come to a close. Hi.Stories, a start-up specialising in digital solutions for cultural enhancement, took part with a talk by our founder, Luna Meli, in the panel InterAction cultural experience, dedicated to promoting local areas through interactive and emotional experiences based on digital storytelling.