For the brand identity of the Monastery of Saint Benedict, we began from the element that best expresses its essence: the continuity of its presence in Catania.
Although today the monastery is mainly known for its Baroque character, it was founded in 1355 and has remained active ever since. In designing the visual identity, we have chosen to focus on the graphic element that most clearly conveys this continuity: the decorative pattern of the medieval floor in the eighteenth-century parlour.
The graphic mark is inspired by this floor motif, where diamond and circle come together to form a star.
The colour palette differs from the typical tones of Catania’s Baroque architecture and instead recalls terracotta and limestone. This choice has become a distinctive feature of the monastery’s identity, making the uninterrupted monastic presence in the city visually tangible.
Catania and the grey-black shades of its lava stone reappear in the basalt grey used for institutional communication materials, both offline and online – from brochures and banners to the website.
For the website, a classic serif typeface has been chosen. This deliberately less contemporary option is no coincidence: it evokes the monastery’s historical continuity and recalls the book tradition of the monastic community. Its high readability and more measured visual rhythm support a calm, attentive reading experience, in harmony with the dual nature of the place as both a cultural venue and a liturgical space.
Go to the website of the Museum Saint Benedict.
Antonella Musumeci
Luna Meli