The Civic Archaeological Museum of Prizzi keeps alive the memory of Hippana, the ancient Sican city destroyed by the Romans during the First Punic War.
The visual identity project was developed as part of a wider consulting process, in which Hi.Stories supported the local administration with preliminary analysis, fundraising and the definition of digital enhancement and cultural communication strategies.
To shape the museum’s identity, we began from the specific historical and archaeological character of the site. The key reference chosen was one of the coins attributed to the mint of Hippana, discovered during excavations on the Montagna dei Cavalli. This coin is crucial both for identifying the site and for studying monetary circulation in western Sicily between the 4th and 3rd centuries BC.
The logo reinterprets the motif on the coin – a running horse with a palm branch – in a contemporary, streamlined and highly recognisable form, in line with current standards in museum communication. The colour palette combines black with a bronze-gold tone, directly echoing the original artifact.
The name Hippana is brought back to the foreground in the logo, making the narrative link between the archaeological area, the museum and the present-day town explicit. The result is a distinctive mark that can be easily adapted across all areas of museum communication, online and offline. Badges, bags, notebooks, pencils and other physical media become coherent, coordinated carriers of the museum’s identity, helping to spread its image among school groups, visitors and the local community.
The website reflects this identity through a clean design that highlights archaeological content and makes navigation straightforward for the museum’s main audiences: schools and local residents. From an accessibility perspective, the project integrates principles of usability and readability, appropriate colour contrast, accessible typefaces, a clear page structure and mobile-friendly layouts, ensuring an inclusive experience in line with good digital accessibility practices for museums.
Go to the website of the Civic Archaeological Museum of Prizzi.
Riccardo Bonina
Antonella Musumeci
Fabio Agatino
Carmela Piana